Sena Kim
Our dummy duimmy ddwdwdw
digital presence focused on
Crafty Critter
Digital Rebrand & User Experience
OverView
Our redesign of Redo's digital presence focused on a streamlined user interface and a modern visual identity. Through intuitive UX design and a refreshed color palette, we enhanced engagement through brand messaging.
OverView
Background
When I was young, I grew up without much parental presence and never learned how to build healthy habits.I struggled with ADHD for many years, undergoing therapy and medication throughout my childhood.Through consistent treatment and environmental adjustments, I eventually reached full recovery, and in that process, I realized how profoundly early habit structures shape a child’s long-term mental stability.This experience led me to the conclusion that children need to build a strong foundation of mental benefits through small, manageable missions from an early age.
Based on this insight, I designed an integrated education–reward–communication system that helps children develop self-driven habits through gamified rewards and customization, while also fostering emotional connection between parents and their kids.
Design Process
I delivered a solid solution by first validating the value proposition and then rigorously testing the functional experience via user feedback.
Desk & Field Research
Understanding Users & Context
Finding the intersection between child psychology and parenting needs
I defined a precise target audience, focusing on children needing self-directed habits and education-conscious parents, including busy working mothers.
To build a solid foundation, I synthesized theoretical insights from academic literature with real-world qualitative data from user interviews.
“I want my child to build a habit of cleaning his room on his own, but I always end up nagging.”
Jieun Kim
Working mom (office worker)
“When I buy toys, my child only likes them for a short while. It never lasts, and that really worries me.”
Soyun Park
Freelance designer
“My child is so easily distracted that they can’t focus on anything for even five minutes.”
Jessica Miller
Full-time office worker
“Because I’m so busy, I feel like I don’t have enough emotionally connected time with my child.”
Olivia
Startup employee
“Whenever I ask my child to do something, they first respond with ‘Why do I have to?’ and I honestly don’t know how to handle that in terms of education.”
Rachel Wilson
Stay-at-home mom
“I want my child to feel a sense of achievement, even with small tasks they do by themselves.”
Chloe Taylor
Remote worker
“I do want to give my child rewards, but I don’t like that rewards always end up being just more toys and consumption.”
Hannah Anderson
Small business owner
“I want to figure out what my child’s real ‘motivation point’ is, but it’s hard to identify what they truly like.”
Nicole Thomas
Part-time worker
“When Mom tells me to do something, I don’t want to do it. I want to do it when I feel like it.”
Minhun Lee
7, 1st Grade
“I wish I could decorate my doll more when I clear missions.”
Sophie Parker
6, Kindergarten
“Mom is busy, so there’s not much time to tell her what I did.”
Ethan Miller
(8, 2nd Grade)
“Tidying my room is not fun. But if there were points like in a game, I could do it.”
Noah Davis
(5, Daycare)
“I want to show off the toys I made to Mom.”
Lily Wilson
(7, 1st Grade)
“When I clear each task one by one, I feel proud. If someone praises me, I want to do even more.”
Liam Taylor
(6, Kindergarten)
“Even if it’s the same mission, if I could decorate it in a cuter way, it would feel more fun.”
Ava Anderson
(8, 2nd Grade)
Needs & Problem
Affinity Diagramming
I organized qualitative data into key themes to identify the root cause. By grouping similar pain points, I defined the real problem that needed solving
Research Insights
Pain point - Parents
"I want to validate their achievements, but I worry that relying on material consumption creates the wrong values."
"Nagging is exhausting, and external rewards (toys) only capture their interest temporarily.
It’s hard to build lasting habits."
"Due to my busy work schedule, I feel guilty about not having enough time to emotionally connect with or fully understand my child."
Research Insights
Pain point - Kids
"I try to complete my tasks, but my parents are often too busy to notice or praise me immediately."
"Sometimes when I talk, Mom just nods while looking at her phone. I want to show her the sparkling ribbon I got! If she looks at it and really smiles, I feel like I can do anything."
"Mom usually asks, 'Did you brush your teeth?' or 'Did you clean your room?'... But I wish she would ask, 'Wow, did you make this doll?' instead. I want to show her what I made, not just tell her I finished my chores."
So... our goal is
Motivation Loop : Transforming the resistance of daily routines into a continuous motivation loop through gamified rewards.
Emotional Bonding : Facilitating a meaningful communication channel that turns habit management into a shared moment of parent-child bonding.
Persona - Parents
“I want to guide her day even when
I'm not there, but I don't want to be a nagging mom."
The Anxious Achiever
Emma
(35, UX Designer & Working Mom)
Bio & Context
Time-poor professional. Juggling a demanding career and long commute, she often feels guilty about the lack of quality time with her daughter.
Frustrations
Lack of Visibility
Doesn't know if Lily is focusing or just watching YouTube.
Disconnection
Worried about the emotional gap caused by her physical absence.
Repetitive Conflict
Tired of the daily friction over basic routines.
Goals & Needs
Remote Management
Easy tools to set tasks and check progress remotely.
Emotional Bridge
A channel to send praise and feel connected.
Positive Reinforcement
Replacing nagging with a supportive system.
Persona - Kids
Brushing teeth is boring.
But if it gets my doll a sparkling crown, I'll do it right now!"
The Visual Explorer
Short attention span.
Lily
(5, Creative & Visually Motivated)
Bio & Context
Short attention span. Easily distracted but highly engaged by visuals and storytelling. She loves customizing her toys and craves immediate validation from her mom.
Frustrations
Abstract Rules
Finds verbal instructions like "be good" too vague.
Delayed Gratification
Loses interest if the reward isn't immediate.
Boredom
Quickly turns to passive entertainment (YouTube) when bored.
Goals & Needs
Gamified Tasks
Needs fun, bite-sized missions instead of "chores".
Instant Visual Feedback
Wants to see the result of her effort immediately (Doll Customization).
Tangible Achievement
Collecting items to show off to mom.
User Journey Map
How can we connect these two problems
& come of with the solutions?
Kid’s Journey Map
Motivation
Search
Decision
Getting Approved
Receiving toy
Play with toy
We notice that Kids feel nervous when
asking for approval to get toy.
Parent’s Journey Map
Motivation
Help Finding Toy
Approval
Purchase
Receiving a toy
Enjoying a toy
We notice that Parents hope children won't develop the bad habit of grabbing toys just from tantrum.
Pain Point
Kids feel anxious about rejection when asking for approval.
→ "I notice that Kids feel nervous when asking for approval to get toy."
Kids feel unappreciated due to a lack of immediate positive feedback.
→ "We notice that kids crave emotional validation for their small efforts, but often receive only functional feedback or silence."
Parents fear that buying toys on demand might reinforce bad habits (tantrums).
"I notice that Parents hope children won't develop the bad habit of grabbing toys just from tantrum."
"Imagine replacing a child's nervousness with the joy of achievement, and a parent's concern with the satisfaction of building healthy habits.
Design Strategy : Expanding from the Core
Design Strategy
Centered on a 'Child-First' philosophy, the design strategy expands outward. I established a secure and customizable foundation(Main Focus), built a gamified experience to motivate achievement(UX Concept), and wrapped it in a vivid, intuitive interface(UI Visual) to capture children's attention instantly.
Main Focus (Core)
Prioritizing a 'Kids-Friendly' environment with high 'Customizability' to foster attachment.
UX Concept (Experience)
Designing a 'Fun' and 'Reasonable' reward system that transforms habits into 'Achievements'.
UI Visual (Surface)
Utilizing 'Bright Colors' and 'Big CTAs' to ensure clarity and immediate engagement for young users.
Wireframe
For Kids
Designing a playful structure with oversized CTAs and gamified flows to capture short attention spans and trigger immediate action.
Low Friction, High Fun
Minimizing cognitive load by replacing text with intuitive visuals, ensuring the interface feels less like a task and more like a toy.
Rapid Testing
Prototyping
Building quick interactive prototypes to validate usability flaws and iterating instantly based on real-world feedback.
Identifying friction points through rapid testing, allowing for agile improvements before moving to high-fidelity design.
User Testing & Refinement
Refining the experience based on Child & Parent feedback
1. Conversation Starter & Bonding
The child's DIY creations served as a natural trigger for conversation and laughter, fostering a deeper emotional bond.
2. Role Shift: From Supervisor to Supporter
Contrary to fears of becoming a "task manager," parents shifted into a "supporter" role, celebrating specific achievements rather than nagging.
3. Reassurance through Visualization
Visualizing the child's cumulative progress provided tangible reassurance, helping parents trust the process and feel at ease.
1. Motivation through 'Mirroring'
Watching a character perform habits (Mirroring) resulted in significantly higher motivation and completion rates compared to static text lists.
2. Engagement via Ownership
The process of customizing their own doll (DIY) generated far greater concentration and attachment than simply choosing a ready-made reward.
3. Anticipation driven by Roadmap
A clear, roadmap-style UI that showed the "next step" effectively sustained the children's enthusiasm and desire to progress.
Visual Identity
The "Connection Bridge" for Parents
Facilitating positive reinforcement by notifying parents of specific achievements, turning monitoring into moments of connection.
User Flow 1 - Parent
Browse & select the toy that child wants to customize
and parents will assign tasks for their child.
Problem Solving: Persuading parents to buy a toy is challenging for children because they need reasonable reason to buy a new toy.
Go to app
Login/Sign Up
- Since it’s user flow 1, we need to register the account first.
Profile Page
- User can select between kids & parents account.
- Parents can add kid’s account in this page.
Homepage
- Home page for our app works same as the shop or browse page.
- Users can simply view our toy options divided by categories or search.
Toy Details
- Shows product detail of specific toy that user chose. (reviews, description, pictures)
- Users have options to buy or customize.
Custom Confirm
- Parents need ro choose how many tasks they would like to assign it to their child.
Add Task
- There is an option for parents to choose the task category and add the academic games for tasks they’re assigning.
Task Map
- There is a button where users can access task map (overview steps of assigned tasks), task lists (list of tasks in process), edit, add, and delete tasks, and task categories.
Task Confirm
User Flow 3
The "Playful Loop"
for Kids
A gamified loop where mirroring the character’s habits leads to immediate creative rewards, turning obligations into play.
Problem Solving: Finishing the parent’s assigned tasks is challenging for children because they’re lack of concentration and easily get distracted.
Go to app
Profile Page
- User can select between kids & parents account.
- Parents can add kid’s account in this page.
Task Start Page
Task Map
- Home page for our app works same as the shop or browse page.
- Users can simply view our toy options divided by categories or search.
Task Map
- There will be up to 5 task pages where kids will finish their parent’s assigned task.
Task Map
Task Map
- This page will be divided into three steps of customization. (face, clothes, and accessories)
Task Map
- Kids need to go back to the task map to enter the next stage (whether it’s task page or customization page).
User Flow 3
User Flow 3 - Parent
Review the progress & toy that child customized and purchasing the toy.
Problem Solving: Choosing / purchasing a toy is challenging for children because they’re indecisive and don’t have money.
Go to app
Profile Page
- User can select between kids & parents account.
- Parents can add kid’s account in this page.
Task Start Page
- Home page for our app works same as the shop or browse product page.
- Users can simply view our toy options divided by categories or search.
Task Map
- Parents can view their child’s progress and edit the tasks they’ve created.
Task List
- Shows toys custom in progress & history of your previous purchase.
Review Customization
- Users can choose to add the final product in the cart or buy it.
My Cart
- Users can review the product they added to the cart & continue to checkout.
Check Out
- Kids need to go back to the task map to enter the next stage (whether it’s task page or customization page).
Order Confirmation
User Flow 3
Visualized
Progress Roadmap
Tangible Trophy
A transparent progress map that sustains the child's motivation with clear goals while giving parents tangible proof of consistency.
Materializing the child's digital efforts into a real-world companion, turning intangible habits into a tangible reward.
Start!
DONE!
good kid!
You’re Amazing!
Takeaways
For me to grow further
Expert Validation
While the service logic is built on academic literature regarding ADHD and child psychology, direct consultation with pediatric psychiatrists is required to ensure clinical safety and refine behavioral modification techniques.
Expanding User Testing
Due to time constraints, validation was limited to small-scale qualitative testing. To verify long-term habit retention, I plan to conduct longitudinal testing with a larger group of children in the actual target demographic.
Bye!